On Wednesday, 30 April 2025, Bank Windhoek officially announced the winners of its Brand Song Competition, a first-of-its-kind initiative in Namibia, launched as part of its nationwide brand campaign, “Is it possible to love a bank?"
Emerging as the overall winner is the popular male group PDK, followed by Panduleni Gideon, known as Ms Gideon, in second place and Kena Muhomba, known as Cazzy, in third place. The winners received N$70,000, N$50,000, and N$30,000 respectively.
Commitment to the Creative Economy
Addressing the artists, Bank Windhoek's Executive Officer of Marketing and Corporate Communication Services, Jacquiline Pack, highlighted the importance of the creative economy.
“At Bank Windhoek we recognise that the creative industry is not only entertainment but a driver of innovation, economic value, and cultural identity. As Namibia moves further into the digital economy, the role of creatives becomes increasingly vital in content creation, digital marketing, and experience design," she said. “In building a much-loved brand, one of our strategic imperatives is to create relevance through activating innovative storytelling and engagement. Finding new ways to connect were it matters the most and bringing the community along our journey."
Pack reaffirmed Bank Windhoek's long-standing support for the arts across multiple disciplines:
Visual Arts: Through the acquisition and public display of Namibian artworks as part of the Bank's nationwide branch revamp project.
Performing Arts: Support for platforms such as the National Ballet, Baroque Festival, and Bank Windhoek Choir Festival.
Literary Arts: Sponsorship of the Doek Literary Festival, promoting Namibian literature and storytelling.
Applied and Media Arts: Local production of the “Is it possible to love a bank?" and the crew of this incredible masterpiece was a collective effort of various talented Namibians. Evidently the brand campaign had given the Bank so many opportunities to embed and reinforce its brand promise.
“This music competition reflects our commitment to celebrating and amplifying Namibian voices, while creating meaningful engagement between our brand and the communities we serve," she added.
About the Competition
Launched in March 2025, the Bank Windhoek Brand Song Remix Competition invited artists to remix “For the Sake of Love", a song produced by celebrated Namibian music producer Ponti Dikuua. Entries were released on 21 March 2025, aligning with Namibia's Independence Day.
Under the theme “One Song, Endless Possibilities," the competition saw:
604 expressions of interest
155 official song submissions
126 video entries, released across social media.
Combined, the campaign recorded more than 2 million views across YouTube, TikTok, and Instagram, showcasing Namibia's vibrant musical landscape and diverse cultural voices. The public selected the winners through verified digital engagement, with results independently audited to ensure fairness and transparency.
Top 10 Finalists (Verified Total Views): Rank | Name | Alias | Song Name | Total Count |
1 | Patrick N Mwashindange, Dion Owen Auala | PDK | Sake of love | 227,381 |
2 | Panduleni Gideon | Ms Gideon | Kriri Samire | 183,447 |
3 | Kena Muhomba | CAZZY | FOR THE SAKE OF LOVE | 130,172 |
4 | Penehafo Ouvrou Likius | Latoya Stella | All Over | 115,939 |
5 | Sanet Lambrencts and Vaughn Ahrens | Elizabeth and Sanet | All for the sake of love (Bank Windhoek Brand Song Remix) | 105,314 |
6 | WATERS | WATERS | IAN LOVLY & WATERS- Red is love (Bank Windhoek Brand Song Remix) | 101,356 |
7 | Moses Shikwaya | James Omlongo | James Omlongo - Sake of love | 64,608 |
8 | Tekla iita | Teqla | Together we do better | 60,382 |
9 | BERLIN | BUSHACCI & RAYSHER LI | THE RED BANK | 49,201 |
10 | Chloe Ashley Brandt | LUA | LUA - For the Sake of Love (BANK WINDHOEK BRAND SONG REMIX) | 36,020 |
Looking Ahead
“We are honoured to celebrate the incredible talent that this competition uncovered," said Pack. “It is a reminder of the power of creativity to inspire, unite, and drive progress. We remain committed to championing the arts as an integral part of our nation's future."
Through this initiative, Bank Windhoek continues to position itself not only as a financial institution but also as a catalyst for sustainable growth in Namibia's creative economy.
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